![]() Since there was no significant overlap found, the test proceeded as planned. ![]() ![]() So, before launching the LAL-LTV segment, the overlap between the segments were checked through Facebook, to avoid competing segments. Due to similarity of these segments, the LAL-PREM segment was taken as a benchmark to compare against the LAL-LTV targeting. The LAL-LTV (lookalikes of lifetime value users / value-based targeting) segment is in theory and by logic highly similar to the Runtastic LAL-PREM segment, which are lookalike of all users who are active or who have a Premium Membership (with or without a renewal). Runtastic tracks all of its subscription revenue events with Adjust so it was able to segment the users based on the purchase type. With Audience Builder, Runtastic was able to easily pull the complex user data needed, without having to request information from other teams. Unfortunately, it required the work of different internal stakeholders to create an audience with user level LTV. Runtastic was eager to test out Facebookâs new value-based lookalikes feature.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |